When 8 Hour Snooze found themselves limited by not only one product but by having their corporate identity tied to that product, they needed to expand in order to compete and offer more in the sports drink and supplement industry.

This required a whole new corporate identity and rebrand for the variety of products they wished to offer.

My role was to first, develop an identity for their new parent company Hour Nutrition and second, rebrand their existing product in a manner that could grow with the offering of additional products.

This started with developing everything from logo to typography, colors, patterns and photo treatment for Hour Nutrition. Once this was established, I began to create a streamlined look for products, beginning with beverages. This involved product logo development and choosing brand colors for each product and flavor.