Greentek Planet

In 2019, a small team of engineers and environmentalists from Long Beach, teamed up to find a way to help fight against climate change. After substantial product development, the team at Greentek found a way to reduce the amount of plastic and paper waste by creating biodegradable straws and cutlery from  hemp.

The products were successful, but the team was struggling with expanding their presence in the market with an outdated brand they felt wasn’t being taken seriously. What they needed was a modern update that helped build cohesion between their parent company and their product lines, and a professional look that helped them connect with business who cared just as much about the environment.

This process began with creating a logo that captured the essence of their original logo but allowed for the look to be carried across to their product line. A new color palette was carefully selected, along with designing essential graphics and icons.

CLIENT | PIZZA MY HEART
CREATIVE DIRECTOR | BRAND DEVELOPMENT